The new opportunities that await me with the new group at Microsoft are also very exciting to me. I cant' wait to start digging into the issues that are in the advertising space. This is an area of huge importance to Microsoft and I'm excited to be a part of that. Microsoft seems to get a lot of press in the technology news, but this piece of the industry has a rather large bit of attention paid to it of late. Here's one rather good article that talks about the types of products that the new team I'll be working with are building.
With ad exchanges, it's not just about the where, but the why Ad exchanges are taking cues from Wall Street firms in offering what they say is sophisticated, computer-driven analysis to make recommendations to agencies about where their clients should buy remnant ad space, according to The New York Times. "We use the analogy of, anybody can trade on the financial markets, anyone can get an eTrade account, but it's how you're smart about how you use your eTrade account that determines how well you're going to do trading," said Darren Herman, head of digital media at Media Kitchen. The New York Times (7/28)
No comments:
Post a Comment